Luxury
-
“Burberry Forward”, or should we say, Burberry is finally facing forward.
Burberry is facing significant challenges, including a 40% profit drop and identity crisis. To combat this, they launched “Burberry Forward,” focusing on heritage, product excellence, and customer engagement. Initial results…
-
Louboutin Bets on Jaden Smith: Bold Vision or Branding Shortcut?
Christian Louboutin’s appointment of Jaden Smith as men’s creative director marks a pivotal moment for the brand, blending traditional luxury with youth-driven values and activism. While Smith’s creativity reflects sustainability…
-
The Art of Exclusivity: How Luxury Brands Build FOMO
Discussing how luxury brands utilise scarcity, urgency, and exclusivity to create a sense of FOMO (Fear Of Missing Out) among consumers. Techniques include limited-edition releases, invitation-only events, celebrity endorsements, and…
-
Redefining Luxury in the Experience Economy: What Consumers Want Today
The perception of luxury is evolving from material ownership to experience, particularly among Millennials and Gen Z. Factors such as digital transformation and changing consumer expectations have driven this shift,…
